arterial marketing arterial consumer healthcare arterial education

arterial consumer healthcare

We work with OTC brands to create robust strategies and develop innovative and engaging promotional campaigns that ensure the support and recommendation of healthcare professionals.

Brand Building Brand Building

A unique brand development process specifically designed to meet the specific requirements of the Consumer Healthcare industry

Advertising Advertising

A long track record of developing strong key visuals and brand communications from scratch or adapting from consumer comms

Strategic Planning Strategic Planning

Insight-driven strategy development designed to evaluate and exploit a brand’s differential advantage and to creative a competitive edge

Trade Shows / Promotional Meetings Trade Shows / Promotional Meetings

Expertise that covers every aspect of the production of promotional meetings including content planning, stand design KOL and meeting management and running of promotional activities to drive interest, showcase brands and deliver key marketing messages

Content Strategy and Development Content Strategy and Development

In house medical and creative writing teams that work with a digital strategy team to develop and publish engaging content for healthcare professionals

Media Planning and Buying Media Planning and Buying

Experienced media planning to recommend, plan and buy the most effective mix of media to reach and engage your target audience

KOL Management KOL Management

Identification and assistance in the management of Key Opinion Leaders when used in speaker events, promotional activities, educational programmes or advisory boards

CME/CPD and QCPP Programmes CME/CPD and QCPP Programmes

Accredited providers of Continual Professional Development programs with a wide range of programmes having been developed for the Guild, PSA and RACGP

Creative Strategy Creative Strategy

A handpicked creative team of writers, art directors, designers, video/animation directors and editors to develop, adapt and implement compelling brand communications

Consumer Programmes Consumer Programmes

Engaging patient programs that can be implemented in pharmacy including conceptual development, material development, digital requirements, logistics, 3rd party support and reporting

Medical Writing Medical Writing

In-house team that includes three PhDs and boasts wide ranging experience and expertise in multiple therapeutic areas

Video and Animation Production Video and Animation Production

Writing, production and editing experience extends to the production of broadcast advertising, KOL shoots, online content, 3D animation and conference video.

Insights Insights

Significant time each year is spent on the road with client sales teams, holding regular HCP round tables and interacting with Peak bodies, NGOs and Government Departments to ensure that our programmes are based on real world insights

Shopper Marketing Shopper Marketing

We integrate traditional HCP and digital marketing activities with a robust understanding of the Shopper Marketing Process to develop a marketing mix that integrates the HCP in campaigns that are not only consumer focused but take into account the needs of the shopper

Need an agency to drive your consumer healthcare campaigns?

Contact Us >
Sydney

21/26A Lime Street

Sydney NSW  2000 

Australia

T: +61 2 8001 1900

M: +61 409 798 253

info@arterialgroup.com

Malaysia

M: +61 409 798 253

info@arterialgroup.com

Singapore

M: +61 409 798 253

info@arterialgroup.com