We work with OTC brands to create robust strategies and develop innovative and engaging promotional campaigns that ensure the support and recommendation of healthcare professionals.

Brand Building

A unique brand development process specifically designed to meet the specific requirements of the Consumer Healthcare industry.

Strategic Planning

Insight-driven strategy development designed to evaluate and exploit a brand’s differential advantage and to creative a competitive edge.

Content Strategy and Development

In house medical and creative writing teams that work with a digital strategy team to develop and publish engaging content for healthcare professionals.

KOL Management

Identification and assistance in the management of Key Opinion Leaders when used in speaker events, promotional activities, educational programmes or advisory boards.

Creative Strategy

A handpicked creative team of writers, art directors, designers, video/animation directors and editors to develop, adapt and implement compelling brand communications.

Medical Writing

In-house team that includes three PhDs and boasts wide ranging experience and expertise in multiple therapeutic areas.


Significant time each year is spent on the road with client sales teams, holding regular HCP round tables and interacting with Peak bodies, NGOs and Government Departments to ensure that our programmes are based on real world insights.


A long track record of developing strong key visuals and brand communications from scratch or adapting from consumer comms.

Trade Shows / Promotional Meetings

Expertise that covers every aspect of the production of promotional meetings including content planning, stand design KOL and meeting management and running of promotional activities to drive interest, showcase brands and deliver key marketing messages.

Media Planning and Buying

Experienced media planning to recommend, plan and buy the most effective mix of media to reach and engage your target audience.

CME/CPD and QCPP Programmes

Accredited providers of Continual Professional Development programs with a wide range of programmes having been developed for the Guild, PSA and RACGP.

Consumer Programmes

Engaging patient programs that can be implemented in pharmacy including conceptual development, material development, digital requirements, logistics, 3rd party support and reporting.

Video Production and Animation

Our writing, production and editing expertise extends to the production of broadcast advertising, KOL shoots, online content, 3D animation and conference video.

Shopper Marketing

We integrate traditional HCP and digital marketing activities with a robust understanding of the Shopper Marketing Process to develop a marketing mix that integrates the HCP in campaigns that are not only consumer focused but take into account the needs of the shopper.