More Than Once a Night Man
THE PROJECT
An online and radio campaign that asked men if they were a ‘More Than Once a Night Man‘ in order to raise public awareness of the symptoms of benign prostatic hyperplasia (enlarged prostate) using a light-hearted approach.
WHAT WE DID
Strategy | Creative strategy | Multichannel tactical plan | Copy writing | Script writing | Creative campaign including owned digital media (YouTube, Facebook, website) and paid media (radio, print, outdoor) | Video production
CLIENT
GSK
