CONSUMER, DIGITAL, MARKETING, PRINT

More Than Once a Night Man

THE PROJECT

An online and radio campaign that asked men if they were a ‘More Than Once a Night Man‘ in order to raise public awareness of the symptoms of benign prostatic hyperplasia (enlarged prostate) using a light-hearted approach.

WHAT WE DID

Strategy | Creative strategy | Multichannel tactical plan | Copy writing | Script writing | Creative campaign including owned digital media (YouTube, Facebook, website) and paid media (radio, print, outdoor) | Video production

CLIENT

GSK

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