CONSUMER, MARKETING, PRINT

Vaccination

THE PROJECT

We were engaged by Sanofi Pasteur in France to create an international public awareness campaign on vaccination safety. The goal was to counter unfounded concerns about vaccination promoted by the anti-vaccine movement and to encourage people to discuss the topic with their GPs. The target outcome was to increase levels of vaccination in children and adults.

What we did

Strategy | Creative strategy | Multi-channel tactical plan | Copy writing | Creative campaign | Branding

CLIENT

Sanofi Pasteur

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