DIGITAL, MARKETING, MEDICAL EDUCATION, PRINT

Vaccination

THE PROJECT

We were engaged by Sanofi Pasteur to create a global public awareness campaign on vaccination safety. The goal was to counter unfounded concerns about vaccination – promoted by the anti-vaccine movement – and to encourage people to discuss the topic with their GPs. The target outcome was to increase levels of vaccination in children and adults.

WHAT WE DID

Strategy | Multi-channel tactical plan | Medical writing | Web Development | Creative campaign | Brand development | HCP support materials

CLIENT

Sanofi Pasteur

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