We were engaged by Sanofi Pasteur to create a global public awareness campaign on vaccination safety. The goal was to counter unfounded concerns about vaccination – promoted by the anti-vaccine movement – and to encourage people to discuss the topic with their GPs. The target outcome was to increase levels of vaccination in children and adults.
WHAT WE DID
Strategy | Multi-channel tactical plan | Medical writing | Web Development | Creative campaign | Brand development | HCP support materials