DIGITAL, MARKETING

Wish I knew Then What I Know Now

THE PROJECT

To increase awareness of cow’s milk allergy (CMA). Early treatment with Neocate can lead to significantly improved health outcomes for infants living with CMA.
Through market research, we identified that families living with CMA were emotionally drained and blaming themselves for their child’s illness. We created a campaign exposing CMA and urging early diagnosis.

What we did

Multi-channel tactical plan | Medical writing | Creative strategy | Digital awareness campaign | HCP support materials

CUSTOMER

Nutricia (Danone)

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